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Are marketers going down the wrong road?
Each day you are bombarded with marketing messages. Before the arrival of the Internet, it used to be held true in the marketing world that an individual needed to see a message seven times before...
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Online advertisers are failing to make the most of mobile
One in every four visitors to an online mobile shop arrives there as a result of clicking on a Google advert. Yet, a whopping 83% of those people who have clicked on the advert disappear from the...
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Mobile is not as important as we think
With Black Friday and CyberMonday upon us and the start of the Christmas shopping season, it’s no wonder there are all sorts of articles about how to use the Internet to sell more. Much of that...
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Why your website must look like your visitors
When people land on a web page they take fractions of seconds to decide whether or not “this is for me”. Indeed, some studies have shown that this decision is made in around half a second, that’s...
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How to make the most of sensory gratification marketing on your website
Why you need to use sensory gratification marketing to sell more online Sensory gratification marketing sounds a grand term but all it really means is stimulating as many senses as possible. The more...
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People now decide how they want to receive a company’s marketing messages
Just 20 years ago there were few options for marketing. There was no such thing as social media and there were no smartphones. Even then, most businesses did not even have a website. So, all that was...
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Are you annoyed by adverts for things you have just bought?
Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go “will you go away, I’ve already got it”.However, that’s precisely what much...
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Should you target your website at trackers, hunters or explorers?
There is a popular theory that women and men shop differently. According to the notion, men visit a store, head straight to what they want, buy it and walk out. The theory continues with the idea that...
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Psychographic segmentation is vital to your business: 10 things you need to...
Everyone in your local shopping street wants something slightly different. Even though you are all from the same geographic and economic area and even though you are similar in age and background, you...
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Can your business survive a second wave of COVID-19?
Last week, the UK Prime Minister Boris Johnson admitted that a “second wave” of COVID-19 seemed inevitable. We have known about the pattern of viral infections for centuries, so it should have been no...
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